Tips to Handle Negative Reviews Online
Are you worried about the online negative reviews for your business? You must be thinking how to handle these negative reviews without losing reputation in the market. In that case, this piece of write-up is helpful for you. Well, we all know a negative review is every business’s nightmare. In this scenario of digital marketing, where every business strives to get the top rank. These negative reviews have the power of hurting your business reputation. According to the survey conducted by Bright Local, more than two thirds of potential customers affect from these reviews. For this reason, every company is taking help from the digital marketing experts. Whether it is a start-up or an established company, a negative review is something that a business cannot escape. Never think it is an end of the world, if you learn from your mistakes. Here you are with some tips on how you can handle negative online reviews:
- Look for commonalities.
It is impossible to please everyone because not everyone is going to like what you offer. So, don’t get upset with a negative review, especially if it is a rare occurrence. It is imperative to take the customer feedback whether it is negative or positive. While you cannot take every review into consideration, you can look for similarities. So, you can start with the similar kind of complaints like “Disappointed”. This implies that customer have higher expectations from your product/service. Try to identify the pattern and complaints, so that you can figure out which aspect is the main cause of issue. Is it the service, after sale or the product itself? Now, you know the problem, so, do the brainstorming activity with your team. This will help you to reach out the actual solution of the issue faced by the customer. For example, if the issue is about after sale services, see how you can improve it? Either by training of employees or by taking disciplinary measures, etc. So, it is vital that you don’t forget to learn from the negative feedback and yet not take it personally.
- Seek a Help from a Digital Marketing Company
Now, the next thing you can do to handle negative reviews are to seek a help from professionals. Well, if your customer is spending time to write a review, or contacting you on social media. Then by showing immediate response with a positive attitude is being appreciated. Make sure to read all the reviews and when you respond, don’t let bitterness take over you. You can start with an apology and explain how it is an unusual occurrence in your business. And if required, you can offer them special discount on next purchase or some voucher, etc. Well, if you do not have time for all these things, then you have the option to seek help from the professionals. A digital marketing agency who can handle all these things can come to your rescue. They will guide you with strategic planning for getting better results.
- Take action
It is imperative to be respondent to the reviews whether they are positive or negative. Also, you need to have a SWOT analysis of your business. This will provide you an added advantage among competitors. So, if you give a positive response to a negative feedback, your customer will let you know what the actual issue. Also, help you in giving a solution, you never know you may be able to crack a deal out of it. By winning the heart of your customers, you will be able to get the lifelong customers for your business. Well, if your business ever had such consequences of negative reviews, it does not mean end of the world. So, always try to have a positive outlook to deal with negative things. Let us know, how do you handle social media reviews? Have you hired a social media marketing service in Delhi yet?