Why You Should Follow your Competitors on Social Media?
In this competitive world, every business striving hard to achieve success. For that, they try every bits and pieces to maintain their top position. There comes an old saying “be a watchdog for your competitors”. Well, social media marketing experts in Delhi believes in this saying. Keeping an eye on your competitors makes you aware what is going in the industry.
Still not convinced? Here we are with some motives which will convince you for following your competitors now!
- Getting Good Ideas:
So many times, in life we get inspired from people around us. Well, inspiration always works for your betterment. Same way, while following your competitors you will get to know about strategies. Considering these strategies in mind, you can create your posts with creative ideas. Always take inspiration but do not copy them otherwise it will affect your status.
- Identify Market Impact:
Conducting competitor analysis is important to understand the trends of market. You also need to see whether their post is adding value for the customers or not. After auditing their engagement rate and impact on the market, you can build your content.
- Audience Behaviour:
As we all know, target audience is our prime concern. So, it is important to know how the audience is behaving on your posts on social media. How they are engaging with the post by liking it, by commenting on it or by sharing, etc.,
These insights may give you better idea on how to develop and improve your content. Also, you can check how much time your competitor is taking to respond. Taking their response into consideration, you can come out with the better proposal.
- Identification of Inner Weaknesses:
Social Media is not only a place to follow competitors but also gives you insights of your business. Well, it is important to check how you are performing as compared to your competitors. What your strengths, weaknesses, opportunities and threats are? With all this information you can upgrade the quality of your content.
To gain the trust of your audience, you can build relationship with them and check their feedback.
“A horse never runs so fast as when he has other horses to catch up and outpace.” – Ovid
Doing competition analysis is a great way for monitoring your competitor. There are some specific things you can do and get some help for testing a different strategy.
- Tracking your competitor’s PR Coverage:
By doing this, you would be able to know about the media houses to add in your list. You can even search for articles of your niche and see who wrote them. There are so many influencers who can give a shout out for you on the relevant sites.
- Checkout their content marketing strategy:
Try to checkout their content marketing strategy when and where they are publishing their content. How they are marketing it and whether it is working or not? What style do they follow and how do they engage their audience with it?
Do they share curated content or post original quality content? If they own any hashtags?
- Find Backlinks:
You can take help of online tools for finding out who’s linking with your competitor’s website. With this, you will get to know which of their content is valuable enough to get links. So that, you can adopt the technique to create your own content. Well, this is not only related to content but also the keywords they are focusing on. Try to make comparison by analyzing their SEO strategies. It will give you an extra edge in this competitive market.
- Target Unhappy Customers:
Unhappy customer means people who already used their services/products and dissatisfied. Well, as mentioned earlier you have to be a watch dog which means target their unhappy clientele. Suppose, your potential customer is not happy with them, try to find out the reason and give them solution.
- Feedback Collection
It is always a good idea to collect a feedback about the product/service you are offering. But, are you sure it does tell you everything you want to know? The answer is “No”. So, by watching their social media account, you will get to know the actual scenario.
Start following your competitors right away and get to the insights behind their strategies. Be inspire from your competitors and create your own strategies. If you are thinking to get a help from the professionals then always take a help from social media marketing services in Delhi.